Salesforce Marketing Cloud
As a Salesforce Consulting partner, we offer tailor-made services to customize the advertising cloud for your business needsSalesforce marketing cloud is a real-time digital marketing platform built on a data-first concept. The cloud platform offers several tools that streamline your promotional campaigns to generate more leads, increase conversions, and get higher ROI. From automation to optimization of each channel, the marketing cloud allows you to manage your online promotional activities with great precision. Father of Tech has expert professionals with years of experience in personalizing the platform for each business. We know how and when to use the tools to amplify returns and take your business to more audiences in the global market.
We will build a custom data platform exclusively for your business to gather customer and market insights in real time. This data gives you a detailed picture of what your customers want and helps increase customer engagement with your business. Get intelligence reports and create loyalty programs to retain customers. Our team works on maximizing the utility features of the Salesforce marketing cloud to strategy your approach to win more customers. Plan your strategies by focusing on each customer’s activity across multiple channels and devices.
Implementation
We assess your existing IT infrastructure to set up cloud management services. The implementation process is structured to suit your industry, business volume, and long-term goals.
Migration
Do you already have a setup in place? Our team will migrate it to the Salesforce marketing cloud platform without disrupting your existing business operations or causing delays at work.
Email Marketing
We create the necessary connections to send automated emails to customers and keep them engaged with the business. The emails are optimized and tested to increase the conversion rate.
Lead Management |
From identifying prospective leads to choosing the right channel of approach and building a strong relationship, our lead management services are designed to bring the audience closer to your business. |
SMS Messaging |
Send SMS alerts and updates to your customers through the Salesforce marketing cloud. We will automate the process so that your employees can send the texts with a couple of clicks. |
Templates and Landing Pages |
Whether you want compelling email templates or attractive landing pages for your website, our team will get it done. Let’s bring more leads to your business and increase the conversion rate. |
Analytics & Reports |
We use real-time data to generate in-depth analytics about your customers. Our reports are detailed and easy to understand. Make faster and more effective decisions to increase customer satisfaction. |
Third-Party Integrations |
Want to use other digital marketing tools to fine-tune your promotions? We specialize in creating seamless and hassle-free third-party integrations with the marketing cloud. |
Personalization |
Create your own touch points and define customer LTV based on your KPIs. From defining marketing budget to measuring success, our team personalizes customer encounters in minute detail. |
Why Businesses Should Use Marketing Cloud Solutions
Take Advantage of the Unified Marketing Platform
Combine your sales, marketing, and CRM efforts using Salesforce solutions. Use advanced tools and services to take your business to new heights and increase return on investment.
Create a premium social experience
Provide unique customer journeys
Set targeted CTAs
Greater control over the customer base
Personalize offers for each customer
Encourage cross-platform journey
Salesforce Marketing Cloud Tools Necessary for Your Business
Journey Builder
We use this tool to customize each customer’s journey with your business based on real-time data generated by their online activity/ behavior.
Mobile Studio
Send mobile updates and notifications to customers through SMS, push alerts, and more. Categorize customers into sections and send alerts based on their preferences.
Email Studio
Create personalized email marketing campaigns and send targeted emails to customers according to their purchase history and buying patterns.
Interaction Studio
Determine the easiest path for customers to interact with your business. Streamline their journey through the sales funnel by tracking their process through data visualization dashboards.
Social Studio
Get up-to-date information about customer engagement on all your social media handles. We use this information to create customer journey maps and fine-tune your marketing campaigns.
Advertising Studio
This tool allows us to create one-to-one target ads for each customer based on the data available in the CRM system. It’s now easy to reengage with your customers.